Shanghai Forever Co., Ltd. was founded in 1940, and has established a worldwide reputation for producing Forever brand traditional bicycles, children bikes, and mountain bikes, becoming one of the largest and best established bicycle companies in the world.

In 1993, our company was listed on the Shanghai Stock Exchange (A & B shares).

In 2001, Zhong Lu Group, a pioneering enterprise run by local people gained control of Forever then extended our product scope to encompass green and environmental friendly products.

Now our company manufactures and distributes healthy and environmentally sound products such as traditional bicycles, mountain bikes, folding bicycles, children bikes, surrey bikes, electric bicycles and their related parts. Additional recreational products include bowling ball & bowling equipment, automatic Mahjong tables, and latex bedding products.

Forever was certified with ISO 9001:2000 quality management system by BVQI, France.

The European Authentication Organization granted some of our exported products, such as bicycles, electric bicycles and bowling equipment with CE certification.

Shanghai Forever Import & Export Co., Ltd., 100% owned by Shanghai Forever Co., Ltd. is specialized in exporting Forever brand bicycles and parts.